Job Market Trends 2025: What You Need to Know

By Ryan Kelly

As we step into the last quarter of the year (scary, isn’t it?), it feels like the right time to share what’s happening in the job market and how it’s impacting the creative and communications industry in Australia.

Is it still a buyer’s market?

In short, no. While this year has brought huge shifts in the talent pool, the reality is that most candidates aren’t jumping ship without a strong reason. That’s something businesses need to adjust to.

Too often, companies see the interview as a one-way street. The truth is, if you’re approaching or headhunting a candidate, the focus needs to be on selling the role and showing them why it’s an exciting opportunity.

What are candidates looking for in 2025?

Outside of title and salary, the biggest priority for candidates is stability.

After years of redundancies and restructures, many people have been burnt out. As a result, they are leaving high-pressure industries and looking towards sectors like education and government, where they can find a steadier pace and more job security.

What’s changing in the creative job market?

• In-house teams are investing in top talent. We’ve seen a noticeable rise in briefs from in-house teams. They are actively seeking the best creative professionals and are willing to pay top rates to secure them.
• Role requirements are evolving. Agencies are running leaner, which means client service roles are now expected to go beyond building relationships. Professionals need to be subject matter experts too, while specialists are increasingly required to take on client-facing responsibilities.
• Independent agencies continue to grow. Many new indie agencies are embedding AI into their offerings. Others are being built by experienced creatives who are pushing back against the ageist nature of the industry and taking charge of their own future. We’re cheering you on from the sidelines.
• Fractional and flexible hires are gaining traction. More businesses are exploring part-time or contract arrangements, especially for professionals returning from parental leave. This shift is a positive sign for more inclusive and adaptable workplaces.

Are we out of the woods yet?

Right now, the market is showing strong signs of positivity. There’s a noticeable increase in freelance opportunities, which suggests businesses remain cautious about the next 12 months. Still, the outlook is far more encouraging than in previous years.

What will the next 3 months look like?

We expect to see a wave of movement. The end of the year often brings a desire for change, with talent wanting to start fresh in January. It’s shaping up to be a busy recruitment period right through until Christmas.

Final thoughts

For many businesses, growth means bringing in new people. But it’s just as important to check in with your current team. They are likely being approached with new opportunities, so make sure career conversations are happening now.

Good luck with the sprint to the finish. Christmas is just around the corner, and before long you’ll be raising a glass to another year in your career. Make sure you enjoy the ride along the way!