How tech can be used to maximise your job, not replace it

AI is transforming the way businesses work, and the creative and marketing industries are feeling the impact in all the best ways. We sat down with tech experts: Liz Harper from Springboards.ai, Sam Ayre from Cuttable, and Tim O’Neill from Time Under Tension. If you’ve been wondering how tech can help your business, you’re in for an exciting ride!

Worried About Jobs? Think Again

There’s no need to panic about AI taking over jobs. It’s designed to handle the boring, repetitive stuff, not replace people. That means you get to spend more time on the parts of your job that actually matter. As Liz puts it, “AI isn’t going to take your job, but someone who knows how to use it might.”

Instead of fearing change, professionals can upskill and use AI to supercharge their work. Whether it’s automating admin tasks or generating new ideas, AI is a tool to help you do more, better.

Generative AI: The Superstar Your Business Needs

Generative AI is like having a creative assistant on steroids. It’s helping businesses deliver incredible customer experiences while working smarter and faster. Companies like Time and Attention are already using AI to unlock new levels of creativity and efficiency. Their work shows how AI can make it easier for everyone to tap into its potential and achieve amazing results.

Generative AI is incredibly versatile, too. Whether it’s crafting tailored content or analysing heaps of data, it’s opening up endless possibilities across industries.

Teaming Up: AI + Human Creativity

Let’s clear this up: AI isn’t here to replace human creativity. Instead, it’s the ultimate sidekick! By taking care of repetitive tasks, AI gives creatives more time to dream big and work on exciting ideas. As Liz says, “Human creativity plus AI, that’s where the magic happens.”

For example, graphic designers can use AI tools to quickly create design options, while marketers can leverage AI to understand their audiences better. With AI handling the heavy lifting, teams can focus on the parts of their work that inspire them.

How AI is Changing Marketing and Advertising

Marketing and advertising are two areas where AI is truly shaking things up. By using it, businesses can create personalised campaigns faster than ever. Companies like Cable are building AI tools to not just produce more ads but to make them better. As Sam says, “It’s not just about creating a lot, it’s about creating something great.”

Imagine crafting dozens of ads tailored to different audiences, all in record time. That’s the power of AI. It helps brands connect with their customers in meaningful ways while saving time and effort.

Stay Ahead with Lifelong Learning

AI is evolving fast, and staying curious is the secret to keeping up. Building skills like critical thinking and problem-solving can make all the difference. As Liz advises, “Learn how to learn, and you’ll always be ready to adapt.”

There are plenty of ways to stay on top of the latest developments, from online courses to industry workshops. The more you embrace learning, the more agile and prepared you’ll be to take on new challenges.

A Bright Future with AI

The future with AI is full of exciting possibilities. The key is finding ways to use it to solve problems and bring value to your business. As Tim says, “If you’re already great at something, AI can help you become extraordinary.”

By integrating AI into your workflows, you can unlock greater creativity, boost productivity, and deliver exceptional results. The combination of human talent and AI innovation is a recipe for success.

So, are you ready to take your business to the next level with AI? Watch the full webinar session here and connect with the tech experts:

• Liz Harper, Director at Springboards.ai
• Sam Ayre, Head of Marketing at Cuttable
• Tim O’Neill, Co-Founder at Time Under Tension

Start exploring today and see how AI can make a difference.