Why Paid Parental Leave Matters
A strong parental leave policy makes a real difference for businesses. It helps attract and retain talented people, supports parents in the workplace, and shows your team that you value them.
We created our Paid Parental Leave Guide to give candidates a clear view of what creative businesses offer. Many parents feel uncomfortable asking about leave in interviews. The guide makes it easy to see what’s available and plan ahead.
Why businesses should care
- Policies influence whether top talent accepts a role
- Clear, supportive leave helps retain employees, especially women who are often the primary carers
- Being transparent about your policy positions your business as parent-friendly
How the guide helps
- See how your policy compares to 23 other creative businesses
- Spot opportunities to improve or showcase your offerings
- Share your policy to build a culture of support and transparency
Some businesses go beyond government requirements, offering flexible hours, phased returns, or connection days for parents on leave. These small touches make a real difference to employees and your employer brand.
We want the guide to grow every year and include more businesses in the creative industry.
Keen? Reach out and we’ll add your business to the guide and show your team you care.