Regaining control as an agency or business owner: Insights from Sam Wood of Ottesu

Running an agency has never been more exciting (or more challenging.) The market is moving fast, and staying ahead takes more than just hard work. It’s about being smart, adaptable, and focused on what really matters. Sam Wood, the founder of Ottesu, recently shared some valuable insights on how agencies can grow, build strong relationships, and prepare for the future. Here’s how you can set your agency up for success in 2025.

Focus on What Matters Most

To stay ahead, Sam suggests concentrating on three key areas: strategy, growth, and culture. Embrace flexibility and adaptability. Success comes from being ready to pivot when opportunities arise. Founders, remember: you’re the heartbeat of your agency, but you don’t have to do it all. Delegate tasks so you can focus on what you love. As Sam puts it, “You don’t have to do everything.”

Build Strong Client Relationships

Your existing clients are your greatest asset. By offering more value and expanding your services, you can strengthen relationships and boost revenue. “Offer more services to clients who already trust you,” Sam advises. Clear communication is just as important. Be upfront about pricing and telegraph any changes well in advance. Transparency builds trust and fosters long-term partnerships.

Invest in the Right People

Your team drives your agency’s success, and hiring strategically is key. Fractional hires, like virtual CFOs or marketing specialists, bring expertise without the full-time cost. “A fractional hire can have an outsized impact on the business,” Sam explains. Also, keep your team happy! Track employee satisfaction along with other key metrics like profitability and client retention. A thriving team makes for a thriving agency.

Plan for the Long Game

Whether you’re thinking about growth or eventual acquisition, building a sustainable agency is essential. Make sure your agency can operate independently of you as the founder. “The business isn’t the founder; it’s the agency,” says Sam. Stay forward-thinking by leveraging new trends, like fractional hires, and maintaining a balance between work and life. Set boundaries to ensure you and your team avoid burnout.

Thrive in 2025

The future is bright for agencies ready to adapt and grow. By focusing on strategy, nurturing client relationships, and hiring smart, your agency can achieve remarkable success. Sam’s advice is simple: embrace change and lead with purpose. Here’s to thriving in 2025!