Building Positive Change: Insights from Jen Sharpe, Founder of Think HQ

The creative industry is buzzing with change, and Jen Sharpe, founder and managing director of Think HQ, is leading the way! Her agency has a mission that’s hard to miss—making a positive social impact with every project they take on. Jen’s story is all about passion, purpose, and proving that you can stay true to your values while making a difference.

The Birth of Think HQ

Back in 2010, Jen Sharpe set out to do something bold. She saw a gap in the market—a lack of agencies willing to put social impact at the forefront—and decided to fill it. Think HQ was born out of her desire to focus on projects that create real, positive change. Some thought it was a long shot; they said it couldn’t be done. But Jen’s passion for purpose and her refusal to compromise proved them wrong. Over the years, Think HQ has grown into a trusted agency known for its strong ethics and impactful work.

Big Wins and Recognition

Jen’s journey hasn’t been without its share of highlights. In 2024, she was honored with the prestigious title of Umbrella’s Leader of the Year. This award was more than just recognition—it was a celebration of Jen’s unwavering dedication to challenging the industry’s status quo. Think HQ’s unique blend of creativity and commitment to positive outcomes has inspired other agencies to rethink their priorities. But for Jen, it’s never been about the awards. It’s about setting higher standards, pushing the boundaries, and proving that creativity can drive real change.

Diversity and Inclusion at the Core

Diversity isn’t just a buzzword at Think HQ—it’s the heartbeat of the agency! With a team of 100 incredible people from 24 countries speaking 37 languages, they have a deep understanding of the diverse audiences they aim to engage. Their Reconciliation Action Plan is more than just a statement; it’s a commitment to respecting and incorporating Indigenous voices in their work. Meanwhile, their community internship program creates opportunities for underrepresented groups to break into the creative industry, reflecting their belief that true change starts from within.

Breaking Barriers as a Female Founder

Starting Think HQ wasn’t easy, especially as a female founder in a space traditionally dominated by men. Jen has always been upfront about the challenges she faced, from being underestimated to pushing back against outdated industry norms. But she saw these challenges as opportunities—to build an agency that reflected her values, one that was free from the constraints of the conventional model. Her leadership is a beacon for others who want to forge their own path and follow their instincts, no matter the obstacles.

Eyes on the Future

Think HQ isn’t stopping here! The agency has big plans, including growing its presence in Sydney and setting its sights on Brisbane. They’re also exploring new opportunities in the Environmental, Social, and Governance (ESG) space—an area where their values-driven model can make an even bigger impact. Think HQ’s team is energized and ready to take on the world, with a clear mission to inspire change both locally and globally.

Why Values Matter More Than Ever

In today’s world, businesses are under more scrutiny than ever, and Think HQ is proving that you don’t have to compromise on values to succeed. Each project they take on is not only about delivering results but about leaving a lasting, positive impact. Their success shows that clients and audiences are hungry for meaningful work, and they’re looking to partner with agencies that put ethics front and center. Think HQ is at the forefront of this shift, leading by example with every campaign, video, and piece of content they create.

In a Nutshell

Jen Sharpe and Think HQ are rewriting the rules of success in the creative industry. By putting diversity, inclusion, and social impact at the forefront, they’re setting a new standard. Think HQ isn’t just an agency—it’s a movement towards a more fair and sustainable future. Their story is proof that when you stay true to your values, you can achieve incredible things.

Want to hear more about Jen’s inspiring journey and get an inside look at how Think HQ is changing the industry?

Connect with Jen on LinkedIn and watch the full webinar session to learn how Jen leads with heart, purpose, and a clear mission for positive change!