How to Create and Own a Brand That People Love: Insights from Matt Jones from Four Pillars Gin

What does it take to build a brand people adore? Four Pillars Gin cracked the code, and their journey is nothing short of inspiring. We sat down with Matt Jones, one of the founders, and he revealed how they turned their passion into a powerhouse. Let’s explore how this Aussie gin brand crafted a recipe for success in a crowded market.

It All Starts with Passion

Back in 2013, Matt Jones joined forces with Stu and Cam to launch Four Pillars Gin. While Matt wasn’t a gin expert at first, he brought years of branding experience to the table. “We wanted to make something interesting and good,” Matt shared. That passion for quality became the beating heart of their brand.

A Philosophy That Stands Out

At Four Pillars, quality and authenticity reign supreme. They aimed to create a gin that felt personal and real. “If it’s not juniper, it’s just weird vodka,” Matt quipped, reflecting their dedication to traditional gin-making. This philosophy resonated with gin lovers, helping the brand carve its niche in a competitive market.

Marketing That Feels Genuine

Instead of leaning on flashy ads, Four Pillars focused on storytelling and real connections. “We want to be seen as makers, not marketers,” Matt explained. By keeping their brand strategy and media in-house, they ensured every touchpoint reflected their values. It’s this honest, human approach that built trust and loyalty.

Memorable Experiences = Loyal Fans

Four Pillars didn’t just sell gin—they created experiences. From unique events to creative collaborations, they brought their brand to life in unforgettable ways. “We wanted every customer to meet our brand through recommendation,” Matt said. By investing in these personal interactions, they turned customers into lifelong fans.

Resilience During Tough Times

Even in challenging periods, Four Pillars focused on long-term growth. Their strategy? Stay true to their mission and adapt when needed. “It’s about being clear on the why,” Matt emphasised. This clarity helped them weather challenges and come out stronger.

What We Can Learn from Four Pillars

Four Pillars Gin proves that with passion, authenticity, and a personal touch, a brand can rise above the rest. As Matt wisely put it, “It’s about making something that matters.” Whether you’re a gin lover or an entrepreneur, their story offers lessons in creativity, connection, and resilience.

For more insights, keep an eye out for Matt’s book, Lessons from Gin. It’s sure to be packed with inspiring stories and practical advice. Cheers to that!