The Rise of the Social Suit: A New Hybrid Role
The Social Account Manager, or “Social Suit,” is an evolving hybrid role that’s rapidly gaining traction. With more and more media spend shifting towards paid social, and audiences like Gen Z and millennials turning to platforms like TikTok, YouTube, and Instagram
The Social Tea: Leading an In-House Social Media Team
Ever thought about working in an in-house social media role but want to get an idea of what it’s like before making the leap? We spoke with Nicole Redfern, former Head of Social Media, Global Cross-Brand Strategic Initiatives for Expedia