Generalist vs Specialist Marketer: How to Future-Proof your Performance Career
The days of sitting comfortably and tweaking bids on paid search or socials are over. Between AI tearing up the rulebook and search engines transforming into native chat tools, the performance marketing landscape is shifting fast. It’s time to change
The Performance Marketing Interview Guide: 10 Questions to Vet Your Next Hire
By Brooke Barrett, Digital and Performance Marketing Recruiter Hiring a performance marketer is notoriously difficult, especially if you aren’t an "ads person" or part of the marketing team yourself. For those of you outside this world, it’s an overwhelming minefield of