The Rise of the Social Suit: A New Hybrid Role
The Social Account Manager, or “Social Suit,” is an evolving hybrid role that’s rapidly gaining traction. With more and more media spend shifting towards paid social, and audiences like Gen Z and millennials turning to platforms like TikTok, YouTube, and Instagram
Navigating the PR and Communications Industry: Tips for Success
Whether you’re new to the public relations and communications field or looking to grow in your career, this industry can be fast-paced and competitive. With the right approach, you can make great connections, find exciting job opportunities, and keep your
Marketing or Operations Manager? The benefits of hiring a hybrid
Not sure if your creative agency needs a Marketing Manager or an Operations Manager? You should consider hiring a hybrid! We've all heard the analogy of the plumber having a leaky tap. This is very comparable to creative agencies not marketing
NOT SO FAST: Things to consider before changing jobs
Deciding to leave your job is a big step in your career. We talk to a lot of candidates who want to jump ship as soon as things get rocky. They mention changes in management and processes, pay not keeping
The Social Tea: Leading an In-House Social Media Team
Ever thought about working in an in-house social media role but want to get an idea of what it’s like before making the leap? We spoke with Nicole Redfern, former Head of Social Media, Global Cross-Brand Strategic Initiatives for Expedia
Improving efficiencies: How Equality moved to a four day work week
The concept of a four day work week has been growing in popularity over the last few years, especially since Covid has led many people and businesses to reassess their priorities, processes and output. There are many stories and reports
10 common mistakes to avoid when creating your portfolio
By Ven Dumagan, Marketing Assistant If you’re in the creative field - be it design, social media, marketing or anything else in between, you’re gonna need something to showcase your work. That’s where a well-crafted portfolio comes in. It doesn’t matter whether
Navigating tough conversations with clients
When it comes to client relationships, being able to navigate tough conversations is a common challenge that many account services professionals face and struggle with, but it’s so important that this skill is developed in order to progress in your
Seven things to consider before making your first sales hire
So you’re thinking about making your first sales hire, but you’re not really sure what you’re looking for or what they’ll be doing - just that you need more leads and sales coming into the business. Sound familiar? You’re not alone. When
Keeping it SaaSy: Crafting strong value narratives to drive commercial impact
For our fifth instalment of Keeping it SaaSy, we chat with Harriet Wray, Global CX Strategy Director at Zendesk. Zendesk provides a complete customer service solution to help companies empower their customer service agents and sales teams with the tools