Interview Series: Laura Sedgwick | Sedgwick Communications
In today’s blog, we sit down with Laura Sedgwick, a seasoned PR professional with over 12 years of experience across the UK, New Zealand, and Australia and founder of Sedgwick Communications. Laura has worked with some of Australia’s largest brands,
The Rise of the Social Suit: A New Hybrid Role
The Social Account Manager, or “Social Suit,” is an evolving hybrid role that’s rapidly gaining traction. With more and more media spend shifting towards paid social, and audiences like Gen Z and millennials turning to platforms like TikTok, YouTube, and Instagram
Navigating the PR and Communications Industry: Tips for Success
Whether you’re new to the public relations and communications field or looking to grow in your career, this industry can be fast-paced and competitive. With the right approach, you can make great connections, find exciting job opportunities, and keep your