Getting to better briefs: Insights from the founders of BetterBriefs
What’s the secret to nailing a brilliant marketing campaign? It all starts with a great brief. Think of it as the foundation that supports every creative idea, strategy, and execution. But here’s the catch: are we really getting our briefs
How to be a shit hot suit: Insights from Camey O’Keefe
Account service is an exciting and dynamic field, and learning from seasoned professionals can make all the difference in your career. Recently, Camey O'Keefe, a pro with over 20 years of experience, shared her expert insights in a webinar. Here’s
Power of Portfolios: Insights from Aaron Lee from Caramel Creative
A design portfolio is so much more than a collection of pretty pictures, it’s your story as a designer. It showcases how you think, solve problems, and bring ideas to life. Aaron Lee, founder of Caramel Creative, believes the key
How to get hired: Insights from Ryan Kelly
Job hunting doesn’t have to feel overwhelming. It can actually be exciting! With the right tools and a dash of confidence, you can stand out from the crowd and score your dream role. Ryan Kelly, the founder of Creative Natives,
Interview Series: Georgie Wilson | History Will Be Kind
In today’s blog, we sat down with Georgie Wilson, Senior Account Director at History Will Be Kind, an award winning, top creative communications agency. Georgie moved to Australia from the UK two years ago and has over six years of
The Rise of the Social Suit: A New Hybrid Role
The Social Account Manager, or “Social Suit,” is an evolving hybrid role that’s rapidly gaining traction. With more and more media spend shifting towards paid social, and audiences like Gen Z and millennials turning to platforms like TikTok, YouTube, and Instagram
Navigating the PR and Communications Industry: Tips for Success
Whether you’re new to the public relations and communications field or looking to grow in your career, this industry can be fast-paced and competitive. With the right approach, you can make great connections, find exciting job opportunities, and keep your
NOT SO FAST: Things to consider before changing jobs
Deciding to leave your job is a big step in your career. We talk to a lot of candidates who want to jump ship as soon as things get rocky. They mention changes in management and processes, pay not keeping
10 common mistakes to avoid when creating your portfolio
By Ven Dumagan, Marketing Assistant If you’re in the creative field - be it design, social media, marketing or anything else in between, you’re gonna need something to showcase your work. That’s where a well-crafted portfolio comes in. It doesn’t matter whether
Navigating tough conversations with clients
When it comes to client relationships, being able to navigate tough conversations is a common challenge that many account services professionals face and struggle with, but it’s so important that this skill is developed in order to progress in your